Planqton brings the ocean’s vitality straight into marine aquariums. With live phytoplankton cultures, it provides a natural and biological source of nutrition that boosts coral growth, improves water quality, and supports a thriving ecosystem.
It’s nature in its purest form. Planqton is fresh, alive, and essential. From enhancing vibrant coral colors to balancing the delicate chemistry of seawater, every drop carries the richness of the ocean. The brand stands for quality, clarity, and the perfect balance between science and nature.
Whether you’re a passionate reef keeper or just starting your marine journey—Planqton keeps your aquarium full of life.
The brief
The client wanted to create a brand for a highly specialized yet passionate audience: marine aquarium enthusiasts. Planqton had to stand out as professional, trustworthy, and distinct, while clearly communicating its role as both a natural solution and a premium product.
The challenge was to design more than just packaging—it had to be an identity that inspires confidence, highlights natural vitality, and positions Planqton as the go-to name in phytoplankton cultures.
Strategy
At the heart of Planqton lies a clear duality: scientific reliability and natural vitality. The strategy was to bring these two worlds together in a brand that feels fresh, precise, and trustworthy.
We created a design language that balances clean, modern aesthetics with subtle organic forms, reflecting both the purity of the product and its connection to the ocean. Every element—from colors to typography—was chosen to radiate clarity, balance, and health.
Process
The process began with exploring the visual world of marine life, coral reefs, and scientific culture. From there, I developed a logo and identity system that feels professional yet approachable, with a visual rhythm inspired by natural patterns.
Packaging was designed to be practical, informative, and visually engaging, while online and print applications extended the brand into a cohesive, recognizable system. The goal was always consistency: a brand that speaks the same clear language across every medium.
Results
The final outcome is a strong, cohesive identity that elevates Planqton beyond a product into a trusted brand. It communicates quality, vitality, and expertise, while remaining accessible to both seasoned aquarists and newcomers.
Planqton now stands as a distinctive name in its niche, with branding that reinforces its promise: healthy oceans, thriving aquariums, and the pure power of nature.
